Social Media Marketing, Fact and Lies

Social Media Marketing seems to be the most recent buzz word for anybody aiming to increase their online presence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the place these days and they are telling anybody that will listen about how extremely important social media like Facebook twitter and YouTube are to your organisation however, for the average little to medium sized service, does marketing to social networks really live up to all the buzz? Social media marketing business are all too happy to point out the positives of social media like how lots of individuals use Facebook or how lots of tweets were sent out last year and how many individuals enjoy YouTube videos etc. but are you getting the full photo? Being the research study nut that I am, I decided to take a great look into SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them?

As a web developer I was continuously (and now progressively) challenged with a number of social networking challenges when possible customers would say that having a website sounds excellent but they had a Facebook service page and had been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, but after discussing their requirements it became rather clear that those prospective customers didn't really know why they needed social networks or SMM to create online sales, They just desired it. Well it's simple truly because social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). In a current research study done by the IBM Institute for Business Worth around 55% of all social media users stated that they do not engage with brand names over social media at all and only around 23% actually purposefully utilize social media to connect with brands.

How do you utilize social media marketing? And is it even worth doing?

Well first of all I would state that having actually a well optimized site is still going to bring you much more organisation that social media in many cases especially if you are a little to medium sized local company due to the fact that far more people are going to enter "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you do not have a website you're missing out on all that possible company. Nevertheless in spite of all the (not so great) statistics I still think it is still a smart idea for business to use social media simply not in the same way that a great deal of SMM specialists are today, Why? Because it's clearly not operating in the method they declare it does. Essentially SMM Business and Company as a whole took a look at socials media like Facebook as a fresh market ripe for the picking when Facebook began getting users measured by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the company (in June 2004) and considering that them a few venture capital firms have made investments into Facebook and in October 2007, Microsoft revealed that it had bought a 1.6% share of Facebook for $240 million. Because Facebook's modest beginnings up till now (2012) both SMM Companies and Business have stopped working to really capitalise on the huge number of Facebook users online. The fact is numbers does not equal purchasers. Is it in a Social Media Marketing company's benefit to talk social media networks up? Definitely. Is it in a Social Media Network like Facebook's best interests for people to think that companies can sell en masse by advertising and marketing with them? Naturally it is. In early 2012, Facebook revealed that its profits had jumped 65% to $1 billion in the previous year as its earnings which is primarily from advertising had leapt practically 90% to $3.71 billion so clearly the principle of SMM is exercising for them however it is working out for you? Well ... statistically no, however that does not necessarily suggest that it never will.

One of the biggest issues service face with social networks and SMM is understanding. The main reason most people give for interacting with brand names or service on social media is to receive discount rates, yet the brand names and organisation themselves believe the primary factor people communicate with them on social media is to learn about brand-new products. Most companies believe social media will increase advocacy, however just 38 % of customers concur.

There were some excellent efforts shown in the IBM study of companies that had gotten some sort of a handle on how to use social media to their benefit, keeping in mind that when asked exactly what they do when they engage with services or brand names via social media, consumers list "getting discount rates or vouchers" and "buying products and services" as the top 2 activities, respectively an USA ice cream business called Cold Stone Creamery used discount rates on their products on their Facebook page. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the possible consumer & the terrific trick to social media marketing is to offer without attempting to sell (or looking like your selling) unfortunately most social media marketing is focused the wrong method.

Constructing a concrete purchaser to consumer relationship via social media is hard and most likely the most benefit to service' utilizing social media to increase their sites Google rankings. But organisation' need to comprehend that you can't just setup a Facebook service page and hope for the very best. SMM requires effort and possible customers have to see value in exactly what you have to use through your social media efforts give them something worth their social interaction and time then you may get better outcomes.

Now just as a footnote Facebook shares have dropped to under $20 per share, that's half their original rate ... and the suits are flying


As a web developer I was continuously (and now increasingly) faced with numerous social networking challenges when prospective customers would say that having a site sounds good but they had a Facebook organisation page and had been told by numerous sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it ended up being rather clear that those prospective customers didn't really understand why they needed social networks or SMM to create online sales, They simply wanted it. Well it's basic truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and organisation networks (that would be more like LinkedIn). In a current study done by the IBM Institute for Service Value around 55% of all social media users mentioned Website that they do not engage with brands over social media at all and only around 23% in fact purposefully utilize social media to communicate with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more organisation that social media in many cases specifically if you are a little to medium sized regional service due to the fact that far more individuals are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on out on all of that possible business. The primary factor the majority of individuals give for engaging with brand names or business on social media is to receive discounts, yet the brands and company themselves think the primary reason people engage with them on social media is to discover about brand-new items.

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